OUGD201 Self evaluation

BA (Hons.) GRAPHIC DESIGN		LEVEL	05
Module Code	OUGD201
Module Title	DESIGN PRODUCTION - PRINT

END OF MODULE SELF-EVALUATION

NAME

Chloe Wilkinson

BLOG. ADDRESS

http://c-wilkinson1013.blogspot.com/

1.  What skills have you developed through this module and how effectively do you think you have applied them?
Throughout this module I have progressed and learnt an incredible amount, skills wise, I have built on my software knowledge. The mac suite sessions have taught me how to manage colour modes on indesign, photoshop and illustrator.  I have also learnt through the demands of the briefs, how to organise files with the final intention of print. My researching for this module is also something I am beginning to really develop, especially for the manual brief, learning how to use issu has also been developed, this will aid my blogging as it is a great way to show development and trials without posting lots of images on blogger. Ensuring my blog is more effective and concise.
2. What approaches to/methods of design production have you developed and how have they informed your design development process?
I have become more aware of how design can be limited but also hugely improved with the knowledge of print processes. The knowledge we have learnt in this module has allowed me to explore just a small amount of the possible outcomes such as die cutting, foiling and this I believe has improved my work as a designer. Becoming aware of processes will inform and improve my work, but also realising that there is a whole different side of graphic design is very exciting.
3. What strengths can you identify in your work and how have/will you capitalise on these?
The strengths within my work surprise me, I have learnt so much and with regards to final outcomes, they are at such a better level. With the knowledge in print processes, it will help inform me throughout my career and I will capitalise on these due to, hopefully, much better executed final outcomes. Another strength is my note taking for this module, I have used the same notebook religiously, this has allowed me to keep all notes organised and a great resource for future referencing. As we don’t usually get anything repeated so it is definitely a shame to miss out. My attendance for this module is infinitely better than last year too, I was unaware last year of how days off were decreasing my attendance percentage and this lead to some doubt in my commitment, this year I have prioritised on top of everything I am involved in. This is a strength, realising that 3 years here will go so fast has made me make the most of all opportunities. I am going to make the most of the facilities, starting with an induction with the laser cutter first week back after Christmas.
4. What weaknesses can you identify in your work and how will you address these in the future? Currently I think that my weaknesses within my work is the limited knowledge of typography. As I am really excited to learn more about this, I can’t wait for the typography chosen module after Christmas, this will hopefully help me address these issues, along with my intention to continue to increase my knowledge from outside reading. I also really enjoyed touching on layout in this project, despite the zine layout not being as well executed as I’d have liked, it is definitely something I enjoy, but I realise that I am quite uninformed so I also plan to increase this knowledge and blog this research too.
5. Identify five things that you will do differently next time and what do you expect to gain from doing these?
BLOG MORE REGULARLY-  A common problem with my work, after the long summer break, I forgot the pain of trying to blog too much work in such a small amount of time. Despite not blogging enough, or frequently enough, I have definitely improved in both quality and quantity of blogging from first year. Increase outside research – learn more from relevant research from the library and publications, the books I did do and out Attend all visiting professional talks on the Friday- invaluable advice from professionals is not worth missing out on. Anticipate designs and sometimes pay for more experimental printing in the printing dungeon. It would give a more interesting range of outcomes and especially for final outcomes, look and definitely feel better. Despite staying till 9pm very regularly, I want to increase this, and from the beginning of the projects stay till at least 7pm each day. This will not only increase my workload and hopefully improve my blogging, but will also force me to work through moments when I don’t have any ideas.
6.How would you grade yourself on the following areas: (please indicate using an ‘x’)  5= excellent, 4 = very good, 3 = good, 2 = average, 1 = poor
	1	2	3	4	5
Attendance					x
Punctuality					x
Motivation				x
Commitment				x
Quantity of work produced			x
Quality of work produced			x
Contribution to the group					x
The evaluation of your work is an important part of the assessment criteria and represents a percentage of the overall grade. It is essential that you give yourself enough time to complete your written evaluation fully and with appropriate depth and level of self-reflection. If you have any questions relating to the self evaluation process speak to a member of staff as soon as possible.

Progress Crit//9th November

• Facts and stats research have informed design ideas...could use this more within designs (put health benefits onto design more)
• Now can you promote the 'health' concept more clearly through design - incorperatehealth benefits into designs (like beer bottle top)
• Expand on deliverables: produce more designs for each product proposed

Additional comments

Method of delivery - how does it get to an audience 9health food shops etc)

Action Plan 

• Consider chosen outcomes + produce more of those specific products - to generate ideas
• Make the health part of the concept clear within design - visual reference to health so people understand reference in the real world
• Research into healthy drinks design - inform colour and design 
• More descriptive visual information - help inform design decisions 
• look at designing package - super market based
• look at collaborating with a health brand/company - sport events 

Issues for tutorials

Type workshop with Graham

Good is..? Concept Crit

Ammended 'Good is...' rationale, post crit

Project Rationale/Concept statement.

Good is..the health benefits of Guinness.

Why? 

1. It contains 198 calories. Thats less than a mars bar (and certainly an entire roast dinner.)
2. 10 million glasses are sold everyday.//1.8 billion are sold annually. 
3. An experiment by the American Heart Association study, in 2003 found that drinking a pint of Guinness can reduce risks of blood clots. [Tests on dogs at the University of Wisconsin have shown antioxidents in Guinness help reduce blood clots and slow down deposits of cholesterol on artery walls. >>> Dogs were chosen due to their narrow blood vessels similar to humans.]
4. The original campaign in 1920's 'Guinness is good for you' was based on market research, which findings stated that people felt good after a pint.
5. Only £1.69 a bottle (500ml).

I intend to...

Inform and educate others of the surprising facts and health benefits of Guinness and promote it through a change in brand identity then possibly branch out into the benefits of enjoying alcohol responsibly. Incorporating other alcohols such as red wine. 

..a group of..

It will be aimed at a broad range of ages, from the legal drinking age (18years old) to around the age of 40. With the intention of aiming it at young professionals that may be concerned about their current but especially their future health due to stressful jobs or lifestyles. Therefore hopefully changing or influencing their drinking habits or behaviour. 

...that

And inform them that this product, Guinness+, will help them with the above health measures. 

In order to achieve this I will produce...

(specify at this point what you aim to produce, the method of delivery/distribution/the context in which it will be viewed.)

Product - what is your product. 

My product is the already well established Guinness stout, however, I intend to re brand the product to concentrate on it's health benefits and promote the health benefits of alcohol in moderation. I will hopefully then branch into involving other alcoholic drinks 

Range - what range of deliverables will you produce/propose.

I will begin with the development of the logo and the direction of the identity, through some research I will trial different variations and collect responses. I will look at beer bottle labels and posters to reinforce the message. Packaging for 6 cans and bottles will also be explored. 

Context - define the context in which your product will exist/be viewed. 

Guinness+ will be viewed as a alternative to other beers, its USP being expressed in its packaging. It will be found aside other beers and alcohols but promoted differently, with a health based twist to an already successful taste. Hopefully this campaign will inspire people to change how they drink, being more responsible and sociable.

Good is...rationale concept crit

Strengths

• A lot of initial ideas
• Good USP
• Focus of health benefits, a good and interesting approach

Areas for improvement

• Focussing on one type of beverage
• Target audience - more specific, a better understanding, start with younger generation. 
• Get a better understanding of outcome, show you're going to promote. 

Good is..Rationale

Rationale- The underlying principles or beliefs that shape and defintes an individuals creative practice and how it relates to the world. 

Good is..the health benefits of Guinness.

Why? 

1. It contains 198 calories. Thats less than a mars bar (and certainly an entire roast dinner.)
2. 10 million glasses are sold everyday.//1.8 billion are sold annually. 
3. An experiment by the American Heart Association study, in 2003 found that drinking a pint of Guinness can reduce risks of blood clots. [Tests on dogs at the University of Wisconsin have shown antioxidents in Guinness help reduce blood clots and slow down deposits of cholesterol on artery walls. >>> Dogs were chosen due to their narrow blood vessels similar to humans.]
4. The original campaign in 1920's 'Guinness is good for you' was based on market research, which findings stated that people felt good after a pint.
5. Only £1.69 a bottle (500ml).

I intend to...

Inform and educate others of the surprising facts and health benefits of Guinness and promote it through a change in brand identity.

..a group of..

It will be aimed at a broad range of ages, from the legal drinking age (18years old) to around the age of 40. With the intention of aiming it at young professionals that may be concerned about their current but especially their future health due to stressful jobs or lifestyles. 

...that

And inform them that this product, Guinness+, will help them with the above health measures. 

In order to achieve this I will produce...

(specify at this point what you aim to produce, the method of delivery/distribution/the context in which it will be viewed.)

Product - what is your product. 

My product is the already well established Guinness stout, however, I intend to re brand the product to concentrate on it's health benefits and promote the health benefits of alcohol in moderation. 

Range - what range of deliverables will you produce/propose.

I will begin with the development of the logo and the direction of the identity, through some research I will trial different variations and collect responses. 

Context - define the context in which your product will exist/be viewed. 

Guinness+ will be viewed as a alternative to other beers, its USP being expressed in its packaging. It will be found aside other beers and alcohols but promoted differently, with a health based twist to an already successful taste. 

PPD workshop with John and Jane

Wrap it up crit: Guinness plus packaging.

Strengths:

• Visually communicate - colours and illustratie logo are instantly recognisable. 
• Simple and effective.

Areas for improvement

• Consider interior of packaging for more visual engagement. 
• Consider positioning of '+' on glass - more fitting to glass shape. 
• Typeface is a little light, a bolder choice would be more eye-catching. 
• Red connotes danger (as well as health) consider how this is used, perhaps add a '+' as opposed to writing 'plus'.
• Consider other colour variations, green? (Good health).