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BA
(Hons.) GRAPHIC DESIGN
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LEVEL
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06
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Module Code
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OUGD301
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Outcomes
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Module Title
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DESIGN PRACTICE 3
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Doc. Code
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OUGD301tut01
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Name
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Chloë Wilkinson
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Date
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Blog.
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Dissertation
Title
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How does Warhol’s post modern work cause the consumer to
confront the modern capitalist society
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Dissertation
Tutor
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Simon Jones
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Rationale (200 words)
Throughout my third year I want to focus on branding and
identity with an ongoing investigation into a variety of briefs from
corporate to independent identities. The re-written briefs and my statement
of intent will highlight that I will have a range of research/concept/skills
based briefs as I think this year it is important to try to improve in all
areas of my design set. My main focus is to become confident in my skills. I
am also interested in exploring info graphics and type design as I think this
is something I would find a challenge but will aid in my projects.
Something else that is paramount in my development is
further industry experience and networking as I want to work in a studio when
I leave. While being at university I think there is an element of momentum
that I could lose when I leave so its important to me to make the transition
between here and work as soon as possible. I am mainly focused on moving to
London so over the next few months internships/placements and studio visits
are high on my rationale.
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Statement of Intent (SOI) - (400 words)
Week 1 – With
regards to the initial stages I think that idea generation and research
within my investigations will be key. However, keeping a strict time scale
action plan is going to be key to stay on top of my organisation.
Week 2 – I intend
to begin to make the transition between concept development and research at
this point. I think the two things will begin to compliment the others as the
investigation begins to solidify into design ideas.
Week 3 – While my
ideas begin to take hold, the methods of research, idea generation and
research will progress into a more design based process. I will be investigating
the success and failures of things.
Week 4 – Continuous evaluation will begin to happen and
become a cyclical cycle with other process factors. It may also be important to start booking
printing slots.
Week 5 – At this half way point I think it will be
important to keep momentum and be realistic about what I am intending to
achieve. I should have logos and identity confirmed and move onto
clarification and resolution. Trying to now resolve products and the
presentation of ideas.
Week 6 – Design development of final products is key at
this stage, I need to also be aware of how I am going to be presenting
things, whether this involves contacting printers or if not done before,
check the availability of the print room. Its key to be aware of these external
factors as they may push back my completion dates.
Week 7 – I will be now resolving all my briefs, its
important at this stage to check that if I have completed any of my briefs
that I have made my presentation boards so I don’t have them all to do at the
end.
Week 8 – I need to have resolved my final outcomes and be
printed mock up products for photography at this stage.
Week 9 – Presentation boards need to be done and work
photographed to a high standard.
Week 10 – Evaulation is key in the part of the course and
submission is completed.
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