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Wednesday, 19 October 2011

Wrap it up crit: Guinness plus packaging.

Strengths:

  • Visually communicate - colours and illustratie logo are instantly recognisable. 
  • Simple and effective.
Areas for improvement
  • Consider interior of packaging for more visual engagement. 
  • Consider positioning of '+' on glass - more fitting to glass shape. 
  • Typeface is a little light, a bolder choice would be more eye-catching. 
  • Red connotes danger (as well as health) consider how this is used, perhaps add a '+' as opposed to writing 'plus'.
  • Consider other colour variations, green? (Good health).

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