Enterprise research

Company Structure

Kaizen approach through continuous improvement through internal audits.

Benchmarking

'Benchmarking is the process of identifying "best practice" in relation to both products (including) and the processes by which those products are created and delivered. The search for "best practice" can taker place both inside a particular industry, and also in other industries (for example - are there lessons to be learned from other industries?).'

Performance or Competitive Benchmarking

Businesses consider their position in relation to performance characteristics of key products and services. Benchmarking partners are drawn from the same sector. This type of analysis is often undertaken through trade associations or third parties to protect confidentiality.

Assessing relative level of performance in key areas or activities in comparison with others in the same sector and finding ways of closing gaps in performance

Marketing Mix

Product driven through diversification. Hopefully we will stand alone due to our creativeness


Sales Forecasting
Problems with sales forecasting

• Social changes, for example: fashion or environmental awareness
• Technological changes in production would affect costs and cost behaviour. (Perhaps upgrade our macs or programmes). 
• Economic and political changes, e.g. interest rates, employment levels - all affecting forecasts. 

We recognise that all forecasts are subject to error: the further the forecast into the future, the greater the error is likely to be. 

Ansoff's matrix

 SWOT
An example of a SWOT analysis for a small management consultancy.

Marketing audits, reviews of the efficiency of the marketing function. 

Organisational structure: 

Person culture; typical of small professional organisation

Survival of a small firm 

• Supplying a personal service
• Working in areas where growth is naturally limited

We will try to counteract or prevent these two problems through adding value through a personal service. We will make communication one of our main objectives. Through an effective and continuous dialogue with customers we will hopefully avoid. 

Our strengths will be:

• Quick response time to customers
• Efficient communication within the company
• Resulting in good labour relations 

Which will hopefully result in:

• A prevention to lacking ambition

THE 4 P's 

Price:

Voucher code on mailshot 10% off 

Recommendation deals. 

Place:

Mail shots sent to top 200 companies

Voucher code on mailshot 10% off 

Local business journal 

Product:

Branding and identity services as previously mentioned, looking to diversify after 2 years and using emerging talent within our company to create a unique selling point. 

Promotion:

Advertisements

Mail shots

Networking events