Logo and branding for Dialect

Below is a body of work that is based around dialect, a graphic design agency,with a focus on branding and identity. which we have created for a bussiness and enterprise module. The usp of the company is that we would give the client fresh new designs, by having a network of the best new blood in the industry, that  will work with us on the clients work. We needed to come up with a logo as well as a full page spread advert that will appear in creative review. 

The Logo

to come up with the logo we gave ourselves an hour to come up with something that, had a strong identity in itself as well as effectively communicated the name. The name dialect has originated from the language of design, and the voice we give our clients by creating there identity. as well as the different areas of the country we source our new talent from. 

here you can see the chosen logo, the idea behind it was to focus on common language between us and the client. We used brail as the basis for the logo, as this is another was of communicating with people, it also give a strong brand image. didot was the typeface used as its a relatively neutral serifed typeface, that gives the company a certain brand image. the brail will also look good embossed on business cards etc. 

examples of simple letter heads.

Creative review ad

for this part of the process we were asked to put forward an advert as a group we decided to do a full page in creative review at a cost of 8k. however we thought it to be worth the money, as a result the poster had to eye catching, although we decided to go for a simplistic idea, that would take two looks to work out. the quality of print would make the poster, crisp and eye catching. 

we focused on the brail again, and the communication that gives. The company description still needs some work, however as a final layout i think its a good looking advert, that will prove to be eye catching,  and work well with the print quality.