Chosen Competitors

Chosen Competitors

From the selection of design agencies that I have looked into and analysed, I have condensed the group to 3 main competitors and analysed them using the SWOT (strengths, weaknesses, opportunities and threats) model. These business's range in size, services and location;

THE ENGINE ROOM

BML CREATIVE

FUSE 8

Points to look at when looking at the competitors

• their services / skills
• size of the company / type - freelance?
• client relationships - are the in close and constant contact with their clients?
• Type of design work they creative - print / digital / web 
• Location / accessibility
• Client List?

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• Located in Huddersfield
• Centre of town and walking distance from the train station
• Easily accessible by car - close to the M1 and the M62
• Team of 6 people; 4 designers and 2 accountants
• The team's members have a range of between 14 and 20 years of experience in the industry
• They provide a 'Gok Wan treatment' to the clients business
• Range of services; Branding, Web design, Photography
• Variety of skills; marketing, graphic design, branding consultant, communications, media relations, retail product promotion

• Located in the North East part of Leeds (7-10 minute drive from the centre). Its location makes it accessible but not as accessible as it would be in the centre although their rent of their premises will be lower than it would be in the centre, however it is not as close to the train station. Their location is slightly further away to the main motorways (M1 and M621) than Dialect's location will be, but still very accessible. 
• Small design agency
• They provide a range of creative services; branding, web design, graphic design, creative marketing and email marketing. 
• They provide 'high quality and affordable creative services' and that their speed and efficiency with their work creates low overheads and keeps within their clients budgets with 'low overheads.'
• Provide a free design quote for any client who is interested in working with them. 
• The believe that 'branding is a science for every type of business' and that they are the 'best branding agency in Leeds.' They also state that they are 'a small but passionate' business

• Large design company which is based in both Leeds and London (and Russia). The office is located in the west of Leeds so not as accessible as Dialect 
• The technical team is based in Russia while the digital team is based in London
• Their whole company consists of 74 people with a range of skills and specialisms providing a large range of project opportunities. The company started in Leeds with only 3 people (vast expansion in the last few years), when the company grew to 12 people they had to move from that location
• The company started in 2000 so has been going for 12 years - they have more experience than Dialect but because of the size of the company a there is a less 'personal' client contact. 
• They offer a range of creative services; branding, corporate brochures, product brochures, advertising, display materials
• The offer a 'rewarding and engadging' experience for the customer
• Their client list included; Universal, NHS, Miele, Storm - London and Red bull.