Advice - branding

Letterheads

• Put content in
• Practicality of type the company will use on the letter. Suggest optimum words per line. 
• If designing a letterhead tell them what font size and leading 
• Be aware that they may need to enter a reference number (usually top left), so very rarely fill that space. 
• Make sure you find out where things can't go. 
• No one reads sideways so if there needs to be some type added this can be helpful. 
• If transparency is dropped it will not effect the heirachy.

Business Cards

• Address - if no address then a website is good to create a sense of trustworthyness. 
• If no website then put home address but low heirachy. 
• Leading - good to give white space. 
• If 'GRAPHIC DESIGNER' is top heirachy then may appear experienced and confident. 
• Taking a 'trendy' typeface reduces the size of your target audience.