Proposal

BA (Hons.) GRAPHIC DESIGN		LEVEL	06
Module Code	OUGD301	Outcomes
Module Title	DESIGN PRACTICE 3	Doc. Code		OUGD301tut01

Name	Chloë Wilkinson		Date
Blog.
Dissertation Title		How does Warhol’s post modern work cause the consumer to confront the modern capitalist society
Dissertation Tutor		Simon Jones
Rationale (200 words) Throughout my third year I want to focus on branding and identity with an ongoing investigation into a variety of briefs from corporate to independent identities. The re-written briefs and my statement of intent will highlight that I will have a range of research/concept/skills based briefs as I think this year it is important to try to improve in all areas of my design set. My main focus is to become confident in my skills. I am also interested in exploring info graphics and type design as I think this is something I would find a challenge but will aid in my projects. Something else that is paramount in my development is further industry experience and networking as I want to work in a studio when I leave. While being at university I think there is an element of momentum that I could lose when I leave so its important to me to make the transition between here and work as soon as possible. I am mainly focused on moving to London so over the next few months internships/placements and studio visits are high on my rationale.
Statement of Intent (SOI) - (400 words) Week 1 –  With regards to the initial stages I think that idea generation and research within my investigations will be key. However, keeping a strict time scale action plan is going to be key to stay on top of my organisation. Week 2 –  I intend to begin to make the transition between concept development and research at this point. I think the two things will begin to compliment the others as the investigation begins to solidify into design ideas. Week 3 –  While my ideas begin to take hold, the methods of research, idea generation and research will progress into a more design based process. I will be investigating the success and failures of things. Week 4 – Continuous evaluation will begin to happen and become a cyclical cycle with other process factors.  It may also be important to start booking printing slots. Week 5 – At this half way point I think it will be important to keep momentum and be realistic about what I am intending to achieve. I should have logos and identity confirmed and move onto clarification and resolution. Trying to now resolve products and the presentation of ideas. Week 6 – Design development of final products is key at this stage, I need to also be aware of how I am going to be presenting things, whether this involves contacting printers or if not done before, check the availability of the print room. Its key to be aware of these external factors as they may push back my completion dates. Week 7 – I will be now resolving all my briefs, its important at this stage to check that if I have completed any of my briefs that I have made my presentation boards so I don’t have them all to do at the end. Week 8 – I need to have resolved my final outcomes and be printed mock up products for photography at this stage. Week 9 – Presentation boards need to be done and work photographed to a high standard. Week 10 – Evaulation is key in the part of the course and submission is completed. 1 Brief 1 New Academy of Business A concept driven investigation of promotion with a focus on matching up the current philosophy of the business with their new promotional material. I am going to communicate the new Academy of Business’ ‘alternative message’ through an unconventional but still corporate way of thinking. Through contextualized promotion such as wayfinding, interactive media and digitial suggestions I hope to address capitalistic factors as they believe ‘strive to provoke enquiry both internally in organisations and externally by businesses realising the potential impact on consumers’. 3. Brief 2 The Man Repeller A skills based investigation of promoting fashion blogging with a focus on extending a brand from strictly digital material to more extensive collateral. I am going to expand on an already strong online presence of the fashion blogger Leandra Medine, otherwise known as ‘The Man Repeller’. I want to build a stronger brand identity and create further promotional material. There is an opportunity to design for several of her ventures and parts of her blog, for example her self sales. This could allow in store promotional material or even the packaging of her clothes that customers receive from an online purchase. 4. Brief 3 Fish ‘n’ Chips A concept driven investigation promoting tourism advertising with a focus on confronting and promoting stereotypes. I want to maximise on a strong concept with the use of bold colours and typography. This campaign will include moving images as I want to build on my aftereffects knowledge. I am going to spend an extensive amount of time on the research and concept development on this brief. I think it is important when choosing the right estination and to be specific on my intended target audience. 5. Brief 4 Type Coach A research bades investigation of postmodern based typographical educational tour with a focus on wayfinding, printed material such as catalogues and further promotional material. I want to make a link between a previous ISTD brief and my dissertation. With a focus on post modernist typographers the research will link the two together. With a focus on a strong identity, I want to explore wayfinging at the exhibition space. Promotional material will be key and I will initially focus on a campaign range of posters, flyers, website and press adverts. What will make this interesting will be the interactive nature between onlooker and the designs. ADDITIONAL BRIEFS Live brief possibilities, collaborative opportunities, competition briefs TUTOR’S Signature STUDENT’S Signature