Enterprise Task 4

Better Brand Agency 

(S) A huge strength for award winning design studio Better is their vast amount of clients, it is evident therefore that they do not only create a great rapport with their customers encouraging returning business, but also improving their reputation and ensuring more and more clients. 


(W) Better seem to be driven by their corporate style, this could also be viewed as a strength because they have a clear idea of who they are as designers, therefore for potential clients this clarity could be attractive. I believe that this could also be viewed as a weakness due to the limitations and barriers created by them. They may create the image that they treat every business similarly and this may grow unattractive if they are not ensuring a personal service. 


(O) Their attractiveness to corporate companies means that they are involved with only a certain specific market sector, thus leaving other market areas. 


(T) The obvious threat of Better is their website, it creates a colloquial and friendly service that counteracts from their corporate outcomes so may confuse the message by their outcomes and create a mixed message. 

Fraser Muggeridge studio

(S) Another award winning design company, their strength lies within their strong client base that has been built through effective work and good communication.

(W) Despite having a large client base, they are an intimate team that are limited by the clients and briefs that they can take on to ensure the service they already produce.

(O) They have a clear market that they produce for, this means that they have become specialist for these particular clients and so create the best outcomes for the briefs. This is their USP and can create added value to their intimate service and effectively increase their demand. 

(T) Economically business' are having to make cuts to their spending and so due to their small client base, they are dependent on a smaller amount of companies, therefore creating a larger threat to them if these companies do not do as well as hoped, leading to spending cuts to their promotion and marketing department. 

Absolute.Design 


(S) Down to earth website seems to be their strongest asset, they have an in depth description of all of their areas and as this is the first port of call with potential clients, it creates a good dialogue with them


(W) Despite them stating that their location in Cornwall is a strength, I would identify this as their biggest weakness. Truro, Cornwall is fairly remote and this must lead to limitations in some areas such as potential client  relationships. 


(O) Their location being their weakness, is also an opportunity, business down in Cornwall is a niche market that many do not take the risk to tap into. If they can become dominant in this area then they will be less threatened than if they were in the centre of London.


(T) I found their main threat would be, like many other business', the reduction in business due to the economic climate.